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Interactive preventing plastic pollution signs go live in Plymouth

The Environment Agency is on a mission to tackle plastic pollution with the launch of interactive ‘Source to Sea’ posters across Plymouth.

Residents and visitors can now scan poster QR codes at multiple locations to find out how single-use avoidable plastic items – like nappies, packets, wet wipes and sanitary products – impact marine life when incorrectly flushed down the toilet or discarded in the open environment.

The eye-catching posters, which can be found on railings, bollards and lamp posts at the Barbican Waterfront and Hoe, University of Plymouth Hospital (inside only), city centre, and Mutley and Saltash Passage areas, enable people to have text message mobile phone chats about plastic types, the journey of plastic through drains and rivers, and their impacts on ocean health. There is also an engaging quiz and opportunity to share opinions on plastic pollution.


Environment Agency plastics and sustainability team project lead Lucy Smith said:

“Every year over 12 million tonnes of plastic enters the world’s ocean from land, rivers and marine activities. And around 967kg of plastic waste has been removed from Plymouth in recent months according to our partner database, thanks to community-led litter pickers.

“With the help of these interactive posters, we hope to clampdown on poor waste disposal habits by encouraging people to think how the health of our planet is shaped by our actions.”

The posters plug into behaviour change ambitions by encouraging people to properly dispose of their waste and step up daily avoidable plastic habits by following the waste hierarchy – avoid, reduce, reuse, recycle. The posters will be in place for 12 months, after which the interactions will be evaluated to help inform future initiatives to prevent plastic pollution.

The project builds on Environment Agency goals and commitments outlined in its five year plan to create better places for people, wildlife and the environment.